National Geographic launches multimedia campaign to boost students' global IQ
From eSchool News staff and wire service reports

To combat what a recent poll reveals as a striking lack of knowledge about geography among young Americans, National Geographic is leading a new multimedia campaign to boost the geographic literacy of today's students. The campaign, which includes a new web site with classroom resources for educators, comes as an awareness of the world around them is increasingly important for students to succeed in today's global economy.

May 4, 2006—Despite wall-to-wall coverage of the damage from Hurricane Katrina, nearly one-third of young Americans recently polled couldn't locate Louisiana on a map--and nearly half were unable to identify Mississippi.

Americans between the ages of 18 and 24 fared even worse with foreign locations: six in 10 couldn't find Iraq on a map of the Middle East, according to a Roper poll conducted for National Geographic.

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